In the movie and book The Secret by Rhonda Byrne, Bob Proctor mentions and praises the essay "The Spirit of Opulence" by Thomas Troward. This essay can be read at http://www.ardue.org.uk/library/book12/es15.html and is well worth the effort. Troward's essay defines that to think opulently is to think largely, generously, and liberally. Have a look at the other essays on this site and you will be amazed at the content.

Applying the spirit of opulence to our life cannot but help us to succeed and grow. It is not a matter of collecting things so that we can live in the style of the rich and famous. It is a way of living, including doing business, that will attract opulence. In other words, what we have in our lives is the result of the actions that we take. Living in the spirit of opulence will allow us to think of abundance rather than lack and when we feel abundant, then we feel generous. If we are generous with our knowledge, time, money and other resources, then we will reap the rewards of this.

In business this means that we want to think of what we can add to the transaction, not what we can take from it. Rather than focusing on making money, we want to focus on how our product or service can benefit others. The question should be: How can we add more value, in our customer's eyes? Only then will we truly be able to find success in our business transactions. Again, if we focus on the money we will get, then the message we are giving out is not congruent with a feeling of abundance from which we will receive abundance. It must instead be too mindful of a lack of money, which will only manifest more of that lack of money. It is important to our success that whatever our businesses offer, that the customer perceives more value in that than what they have to part with (money) to get it. we must take the time to learn what our target market wants and then make the effort to market that to them. Once a sale is made, we should follow-up to ensure that our customer is happy with the purchase and absolutely rectify any problems. A satisfied customer will be a repeat customer, supplying free word of mouth advertising. An unhappy customer can do significant damage to a business' reputation and its potential to maintain or increase sales.

This information is not new to many of us. So many of the business and self-help books tell us all of this information. What begins to become amazing is that this information has been communicated to us in different ways from different people pretty much since the beginning of time. Bob Proctor refers to a Judge Thomas Troward's work in the early 1900s, about the same time that Wallace Wattles was writing his book "The Science of Getting Rich". The Science of Getting Rich is the book that Rhonda Byrne's daughter gave to her resulting in "The Secret" movie, book, website and so on. As legend has it, The Emerald Tablets referred to in The Secret do come from the beginning of time. So we would do well to take heed of all this advice. We are being told this for a reason, and no negative consequence will result. The outcome is amazing to all that practice it on a daily basis.

Mark Styranka
http://www.ExcitingDestiny.com
http://www.BargainDealsMart.com

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