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Lou Bortone's Articles in Internet Marketing

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Why Your Personal Brand is More Public Than Ever One of the very first things you learn as a Guerrilla Marketing is that EVERY contact with your customers and prospects is marketing. Each and every point of contact - from the way you answer your phone to your e-mail signature to your website to those goofy photos you posted on Facebook - makes up your personal brand. YouTube and You With the advent of broadband Internet access and the proliferation of free video hosting sites like YouTube, Blip.tv, Revver and Veoh.com, today anyone with a camcorder and an Internet connection can produce a video and share it with the world. Producing video for the Web can be a powerful marketing tool for your business. How to create and distribute your e-zine or e-newsletter An electronic newsletter or ezine delivered by email is a great way to connect with your customers, share information and deliver news, usually for a fraction of the cost of traditional direct mail. This brief article gives you the five steps to cranking out an effective e-zine or e-newsletter. How to tell your RSS from your elbow! RSS is a quick and easy way to distribute or "push" your content to subscribers. Your feeds could include product news, announcements, press releases or new blog posts. RSS also allows people to add links to your content within their own Web pages.

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