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Lou Bortone's Articles in Business

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Marketing in Your Local Community For most small businesses, all marketing is local marketing — as it should be. But even if your company is regional or national in scope, it's a good idea to "go local" to select, targeted communities. Does Your Marketing Need Rehab? British singing sensation Amy Winehouse may be the best musical marketing story since Madonna. Secrets of Low-Cost Marketing It's a dilemma that most small businesses and startups face: You must market and advertise, but you're strapped for cash. Fortunately, ideas, energy and imagination can make up for meager marketing budgets. Whether you're an established company or a nascent How to Network with Other Business Owners Business networking is both an art and a science. The advent of E-Networking has opened up a new online world of “Mega-Networking.” From the proliferation of social networking sites to more structured, in-person networking groups, there have never been better opportunities for expanding your network. Here are the latest networking tips and techniques...

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