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Julie Ann Ross's Articles in Business

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Marketing Promotions Can Stay on Budget with the Help of Promotional Risk Coverage Are you willing to bet your marketing, advertising, public relations or promotions career on your willingness to take a risk? It is my experience that you must take promotional risk. Learn why you should include promotional risk coverage in your marketing strategy to engage the consumer and secure a larger market share. Customer Loyalty Programs Are Providing Consumers with a New Currency Customer loyalty programs have evolved over the last 100 years and are experiencing a resurgence as the economy forces consumers to contemplate value. The history of customer loyalty programs has only one constant: trying to win the hearts, minds and wallets of customers. Non monetary rewards or "alternative currency," have attained a certain value and this alternative currency has evolved into the customer loyalty programs of today.

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