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Why Print? Does Traditional Media Still Matter? Part 3
By: Annie Jennings

While social media is all the rage, traditional media still packs a powerful punch. You can use radio interviews, appearances on your local TV shows and national shows, articles in print that quote you as the expert as well as positioning as the expert in the online version of popular magazines and newspapers and on major internet sites with mega traffic to your tremendous competitive advantage.

While social media is great for relationship building and networking, the key to success is to be everywhere at all times. Use all of the communication, marketing and branding tools to your advantage. Here are the benefits to your marketing, positioning as a thought leader and influencer in your industry, personal branding and corporate communications of print media, both newspaper and magazine.

Longest Standing Relationship with Marketplace

Over the years many well known print media have built up tremendous power and influence. Being mentioned in one of the top newspapers or magazines associates you with strong, powerful and well branded media names that have an impact and mega reputation in our society. Print media of this nature supports your credibility, adds power to your media bio and platform and earns you the position as a national expert and thought leader in your field (stuff money cannot buy). The thinking is, that if a major respected media outlet has chosen you to offer insight and expert commentary then the inferred message is that you are tops in your field.

Double Exposure - Can Also Include Online Version

Yes, that correct, many of the stories you read in USA TODAY, Wall Street Journal, NEWSWEEK etc. will also appear in their online addition which means added exposure and outreach for you.

Tangible Factor - Creates Impression in Reader

Reaching out in all forms, being everywhere at all times, allows you to touch your market in the way that allows them to understand and respond. Some people like to "hear" your message, others like to "see" you on TV and other like to "read" your commentary in the newspaper or magazine they are holding in your hand. If you are the expert in the story that the reader is very interested in or on the show that has captured their attention, you increase the chances that your audience will buy your book if you have one or perhaps contact you for speaking or consulting.

Other Media - TV and Radio - Can Pick Up Story

If an Associate Press story breaks that is relevant to the issues being discussed in our country, TV and radio, who also want to be relevant, tend to cover the issue as well and many times look to book the expert quoted in the article as the guest expert on their show.

Real Story: One of our clients who is an author and expert on healthcare for seniors was quoted in a top weekly news magazine and was contacted directly by one of the most popular, sought after, morning shows (that experts would love to have in their media bio) for a segment on the topic.

Article Source: http://www.excitingdestiny.com/articles

Annie Jennings of the National PR firm, Annie Jennings PR (908.281.6201 www.anniejenningspr.com) promotes authors & experts to prestigious media in America. Her commitment to excellence has forever changed publicity as she has created the most advanced publicity tools strategies used in PR today. Free CD "Real Story - How Client Tripled His Speaking Fees Using Traditional Media" at www.anniejenningspr.com/experts.htm

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