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The Importance Of Teleseminars In Speakers' Relationship Marketing Strategies
By: Thomas Christopher

As a public speaker, you are probably holding live seminars. Consider adding teleseminars. They cost next to nothing and offer you major benefits as well.

A teleseminar is a multi-person phone call. It has one or more organizers and zero or more participants. At a particular time, the organizers and participants call a phone number at one of the teleseminar services. Most of the teleseminar takes place in presentation mode where the organizers can talk but the participants can only listen. There also are other modes such as conversation mode when everyone can talk, question-and-answer mode, and one-on-one mode for conversations between participants.

Why would you conduct a teleseminar? You could charge for it. You could offer it as one of the benefits of the members-only web site that the participants are paying for. 

You can offer a teleseminar for free, which is to say, for things other than direct payment. You can use teleseminars as part of your relationship marketing strategy: You can offer the teleseminar in exchange for names and e-mail addresses. You can offer a teleseminar to build and maintain relationships with the people on your mailing lists. You can use teleseminars to promote upcoming events or products you are selling. You can use a teleseminar as part of joint ventures: You let other people give the seminar, and they get to spend the last few minutes talking about their products and services and making an offer to the people on your list. 

You can use teleseminars to produce content: you can sell the audio file or put it up for free as a benefit at the members-only site. You can get a transcript of the seminar to make into a book.

There are many parts to conducting a teleseminar. First you have to invite people to it. Certainly should invite the members of your own lists. Send them to a squeeze page to sign up for it. You need a separate e-mail list of the participants in the seminar for reasons we'll get around to a moment. You can also advertise or write e-zine articles promoting them, but since e-zine articles will remain around for months, you really should be offering the teleseminar on a regular basis.

There are two ways to create the teleseminar: you can create the content or you can let somebody else create most of the content. Creating the content can be the same as producing any other seminar, except that facilities management is much simpler. Also the amount of money at risk is negligible. You can show slides by putting them up online for people to view as web pages. Delivering the seminar to an empty room can be awkward, so you can invite some people to be an audience.

The way you let other people produce most of the content is either to interview them for the teleseminar or invite them to be guest speakers. Usually guest speakers are part of joint ventures. They hawk their product or service to your mailing list by giving your list valuable information in the teleseminar and then speaking about their particular product at the end. In this joint venture, the members of your list buy the product through an affiliate link and you share the price.

The reason you must have people sign up on an e-mail list is that you have to send them information through your autoresponder. You need to send the participants instructions on how to call in to the teleseminar. You should probably send that immediately when they sign up, and again the day just before the seminar. You should broadcast a reminder to the list shortly before it begins. You can send them a link to the audio recording shortly after the seminar ends in case they missed the live presentation or they want to hear it again. Offering the audio will increase the sign-ups. Most importantly, you need to gather e-mail addresses simply because that is an essential part of all relationship marketing strategies.

The mechanics of the teleseminar are relatively straightforward. You control it through a touch tone phone. You and the participants call in to a number at a certain time and provide an access code. You, in addition, provide your organizer code. You should probably call in early and have the teleseminar in conversation mode so you can greet people as they arrive and let them introduce themselves to each other. When it's time for the teleseminar proper, you push the telephone buttons to switch it to presentation mode. If you have an interviewer, a guest presenter or an interviewee, make sure they punch in the organizer code as well, otherwise nobody will be able to hear them.

One of the nicest things about teleseminars is that they don't need to cost anybody more than the price of the phone call.

Given all the benefits, teleseminars are an important part of your relationship marketing strategy.

Article Source: http://www.excitingdestiny.com/articles

For more information, visit "how to teleseminar" or sign up for the free e-learning course for public speakers on creating online income streamsthat was prepared for Speakers In Colorado by Dr. Christopher, public speaker and former university professor.

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