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SEO for Noob's
By: Rob Emmerson

Every web master is looking for more, highly targeted traffic. SEO, or Search Engine Optimization can help with that goal. Tremendous amounts of traffic can come from a few small changes in SEO.

A search engine searches the web for information on relevant topics found on web sites. Searches on the internet are done using keywords. The search engines keep an index of keywords and where they found them. As an example, if you search for vitamin, the search results will contain sites with the word vitamin in them. Search engines sort through the endless data so searchers can find whatever it is they are searching for.

In order for a search engine to be able to provide relevant results it has to find the information for itself. This is done using what are called web robots or spiders. These spiders constantly "crawl" the Internet looking for new content. Once they find this information it is organized and indexed into a list. In looking for new information the web spiders generally begin on popular sites. From there they spread out following every link on the website. They index the words on the web sites and in the links keeping track of where they were found.

At optimal levels the spiders are very fast covering about 100 pages per second. Spiders crawl web pages from behind the scenes, from top to bottom, left to right, much like we read the page. The keyword closest to the top is given more relevance. So are words in bold, title text, underline, italicized or highlight.

Spiders read the Meta tags, not just the text you can see. Meta tags allow the webmaster to select key words and ideas to help index the site.

Once the information is found and indexed it is organized to be used by searchers. Included in the index is the keyword or phrase, URL, and the number of times the keyword appears on the site. Giving searchers the most relevant result is the search engines job, so keyword density is important on the site.

The exact methodology used by the search engines is a highly guarded secret. In order to optimize your page, you must know some of the basics of how the search engines work.

If you want to maximize the traffic you receive from search engines it is important to practice good SEO. There are many resources and information available like articles, eBooks and even free SEO courses.

Article Source: http://www.excitingdestiny.com/articles

Rob Emmerson is a leading expert in SEO and has written extensivly on the subject in articles and eBooks. He offers a free SEO Course to anyone interested in learning SEO . in addition he writes an SEO Blog where he shares tips and tricks to help improve your SEO.

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