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Marketing A New Business -- 5 Things You Must Avoid
By: David Nickalls

When marketing a new business, as a first priority you will want to avoid the sort of mistakes that can blunt your competitive edge or limit your future growth. This is especially true in times of economic difficulty -- first to survive, and then to be ready to grow when conditions improve. Here are five things you must avoid...

1. DON'T NAME IT SOMETHING "LOCAL"

Giving your business a local name, or including some geographic landmark like "Grand Canyon" within the title, will limit your company's reach and potential growth. Customers from further afield could perceive you as being too small and not geared up for them.

2. DON'T GO WITH A CHEAP LOGO

Your logo is your identity, and important enough that it can be trademarked. It is essential you take proper time and care over this, and consider possible future growth. If you start with a substandard logo then you will be stuck with it, and the only way to change it later will be to change your entire corporate identity. So take time and care to develop a concept for your logo; decide what you want it to say about your company.

3. AVOID CREATING A BLAND BUSINESS CARD

The humble business card might seem out of date in this digital world, but actually it is still a powerful sales tool. Pressed into the hands of a potential client, its design gives the first impression of your company. Make it a good one.

4. DON'T LET YOUR ADDRESS LIMIT YOUR BUSINESS

While you may start out as a local business, getting yourself a "big city" address -- New York, Seattle, Los Angeles -- can help establish you as a much bigger player. And that doesn't mean moving. You can get yourself a big city address by renting a virtual office, or hiring a mail forwarding facility, or using an Internet-powered mail service. And it doesn't have to be a big expense.

5. DON'T THINK SMALL

In today's global economy even small businesses can prosper by selling their goods or services overseas. There's a whole world out there that you can sell to, and that can also help provide a buffer against times of recession at home. People like products from other countries, and you should capitalize on what you do best.

Think "global" ... and give your business the image it needs in order to survive and prosper.

Article Source: http://www.excitingdestiny.com/articles

For a detailed blueprint for marketing a new business, get your FREE guide "How To Paint A Better Image For Your Company" -- Go download it now at => BestCompanyImageGuide.com

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