ExcitingDestiny's
Stay at Home Business - Money Making Secrets
  Article Directory
Search:

Home | Business


ExcitingDestiny.com Article Directory

Is Search Engine Optimization The Most Effective Way To Generate Leads And Sales?
By: Carl Davidson

You may be surprised to find that search engine optimization may not be the most effecti8ve way to generate lead and create sales for your products. Let's take an example of a company selling a $50.00 product to businesses on line.

Pay Per Click

Pay Per Click seems so inexpensive. Only a few cents per click. Thousands will find your site. Sales will roll in. As with all advertising, some do very well with pay per click but many do not. It takes a lot of tweaking. Of course, it is important to bring buyers and not lookers to your site. After about 9 months of tweaking, the client in our example was getting a 3% click through rate on his ads. His bid for his best keywords was $0.75 cents per click. His bill for Pay Per Click advertising averaged $300.00 per month. He was getting about 400 visitors per month to his site and was averaging 10 sales per month at $49.95 for a total of $499.95. With sales of $499.95 per month and advertising costs of $300.00, this program is profitable but only in a small way. It took a lot of time to manage his pay per click campaigns but it did produce a small profit.

Pay per click gets you very fast results. Your traffic will go up to any level you can afford. But, how does this method compare to others that seem a lot more costly at first glance?

Professional Search Engine Optimization

There are many sites offering search engine optimization. Prices vary wildly. Let?s assume you choose a medium package from a very reputable company. Their price for a mid package of optimization and for managing site SEO for a year will average $2500.00. This SEO optimization package produced more than 600 leads per month for the exemplar client. That?s about 7200 leads plus site management for $2500.00 or about $0.28 per lead. This is a surprising value in that it is almost 66% less than pay per click and includes site management.

Voice Broadcast Marketing

This same client also used voice broadcast automated telemarketing. The system makes recorded prospecting calls to businesses or residences automatically. There is a one time set up fee $550.00 and a fee of $27.95 per month that includes access to as many lead numbers as you wish plus purging with the ?do not call list?. Once set up, the system makes call for an amazingly low $19.00 per 1,000 calls. Our example client averages 1% response which is typical for the system. That means he gets 10 leads for an investment of $19.00 or a cost of about $1.90 per lead.

So which method is right for you?

I advise all my clients to use all three methods. It is always a good idea to diversify your marketing by getting different kinds of leads from several different sources. Voice broadcasting may be better for products and services where you need to speak with the customer and SEO may be best for products that appeal to a broad group of internet surfers. Pay Per Click may be best for products and services that appeal to a ?niche market?

That's why we suggest taking a look at your situation and using all three methods to your best advantage.

Article Source: http://www.excitingdestiny.com/articles

www.gettheleadsyouneed.com This article compares pay per click, voice broadcasting, search engine optimization and other ways to generate leads for your business. Learn more at www.salesandmanagementsolutions.com

Please Rate this Article

 

Not yet Rated

Click the XML Icon Above to Receive Business Articles Via RSS!
Additional Articles From - Home | Business
Sign Up for a free account or learn more.
Submit Articles
Member Login
Top Authors
Most Popular Articles
Submission Guidelines
Ezine Notifications
Article RSS Feeds
Exciting Destiny Home
Exciting Destiny's Blog
Prosperity eCourse
Find Deals on eBay...
Valerica Beaded Jewelry
Success University
SFI
Empowerism
Host4Profit
Warrior Pro
Traffic Swarm

Are you smart enough to make money online? You could be...

Click here to get your FREE copy of "Dotcomology - The Science of Making Money Online" TODAY!

Link to Us
Privacy Policy
Terms of Service
Article Directory Software
Click here to download the exact software that powers this directory for FREE. Start your own article directory today!

ExcitingDestiny.com
Money Making Secrets for the Stay at Home Internet Marketing Business
Hosted by Host4Profit
Contact | Blog | Internet Home Business Top Pick | International Success Mentoring

Powered by Article Dashboard