How to tune in to your audience

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How to tune in to your audience

By: Vincent Stevenson

For those faced with the awful spectre of delivering a

As long as the message has been delivered and reinforced (usually by distracting and overloaded PowerPoint slides) that's the job done. Thinking about how to win over the audience is the last thing on people's mind but it is absolutely crucial.

Failing to win people over will result in 90% of the audience switching off from your presentation within the first 5 minutes; that should be regarded as a catastrophe, but regrettably it is alarmingly common.

In recent years I have made a point of asking people what they thought about a presentation that we have all sat through and it is truly horrifying how many people very quickly went off into their own dream world, so dull was the presenter.

Imagine that for most inexperienced speakers they will have lost 90% of their audience in the first five minutes.What do we need to do to win over the audience?

Firstly - know them (if you can) and as early as possible get in a statement that you know they can identify with. Imagine a politician addressing an audience of business people all of whom are running small independent operations and that politician's opening remarks being 'Red tape is strangling this country and impeding the ability of our entrepreneurs to thrive. Improvements can be made by adopting the following policies...'

As long as the actions made sense to the audience they will have been won over completely and utterly. It'll be easier to deliver the rest of the speech now.

Compare this to a speaker with an audience comprised solely of people working within finance departments being greeted with the remarks 'this initiative will allow us to reduce those working in finance areas by 50%'.

No great surprise to hear that this initiative was resisted with all the gusto of a sprinter trying to win Gold at the Olympics!

Secondly - when you deliver this audience winning statement look them straight in the eye as you say it and see how the audience rapport builds as they look back at you. Feel the bond forging between the two of you as they do.

Thirdly - when you have finished delivering that winning statement pause briefly to allow the audience to absorb the statement and quite possibly shake their head in agreement.

Fourthly - during the rest of the speech engage with the audience by asking them rhetorical questions knowing that their answers are going to be in the affirmative.

Finally - and this particularly applies to a speech over ten minutes in length; use humour to lighten the mood. This will ensure that the attention of the audience never drifts off.Knowing that you have won an audience over is one of the best feelings in the speaking world.

Copyright (c) 2007 The College Of Public Speaking

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The College of Public Speaking offers creative and innovative solutions to best develop the professional speaking skills of our clients. Visit us at => www.collegeofpublicspeaking.co.uk

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