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Building a Great Business: 4 Strategies
By: Glenn Dietzel

While we all have the best intentions, it's easy to get caught up in the activities and excitement of our days. We each have clients to work with, marketing and promotion to do, financial issues to worry about, and all the other tasks which come with running a busy and growing small business.

While I definitely understand the pull of what's urgent (I sometimes get pulled in by it too!), I remind myself daily about where great businesses focus. There are four main strategies you need to know in order to build a truly great business- one that makes a difference and provides you a comfortable living.

In speaking with one of my billionaire clients the other day, we got to talking about how great businesses- ones which are well run, growing, and profitable focus in four key areas:

First they focus on sales. Without sales, there is no business. The most successful businesses focus on creating value, again and again, and on selling to current customers over and over. If someone has purchased before, it only requires about 40% effort to sell them again. Focus your energy on adding new products and services to help your clients, always looking for new and deeper ways you can help them. You must be a good listener to find ways to deepen existing relationships.

Second, they focus on building a sales team. While the owner of a great business may initially do all the sales and marketing, she or he will, after time, need to step back from this a bit and keep perspective on the entire business operation. You need to keep the pipeline full and cash flow positive, so it's wise to hire a sales and marketing team as your first major investment.

Third, they focus on making (and fulfilling) bold promises. If you read my blog post from a few days ago on making business promises, you know that I believe every business should serve its clients with the biggest, boldest promise possible. Truly great businesses dare to go out on a limb, raise expectations, and then meet them.

Finally, great businesses focus on value rather than competition. They don't compete on price, instead they focus on unique positioning, high touch, and high value.

If you want to have a truly great business, measure yourself against these standards, because these standards are how millions are made.

Article Source: http://www.excitingdestiny.com/articles

Glenn Dietzel, author and infopreneur guru, teaches you to sell your knowledge for $10,000, $25,000, $100,000 or more. Access exclusive and private mentoring- at no cost- by visiting www.sellhighpricedprograms.com

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