ExcitingDestiny's
Stay at Home Business - Money Making Secrets
  Article Directory
Search:

Home | Business


ExcitingDestiny.com Article Directory

"Playing Your Way To Value Creation" — (It's All About The Thinking)
By: Virginia McBride

Price, cost, value — all cut from similar cloth but ending in very different garments. The first two arise from data analysis. Value, by contrast, demands thought. Too frequently, individuals approach this thinking with great seriousness, a practice which slows the process. Replace the seriousness with play and the resulting value creation is deeper and more powerful.

Begin by setting aside 10 minutes each day to play. In the first play-session, ask yourself the following question, "For whom or what do I want to create value?" Allow the answer or answers to come through, slowly at first and then more rapidly. At the end of the 10-minute-playtime, write down all of the answers that occurred to you. Number them in order of importance to you at this time. If you feel the list is incomplete, allow yourself to take additional days for the list's development.

In the second play-session, concentrate on the #1 person or entity on your list. (Once you understand the process, you can return to the others on your list.) Ask what value each might be seeking. Again, wait for the answers to come through your brain. Hear the words without censoring even the negative words. At the end of this play-session, write down all of the words that came to you. If seemingly negative words, like "sorrow" come to you, consider them as signals to what your created value might eliminate or lessen. Mark the words prominently that you feel are full-of-value. Again, if you are unsatisfied with the words, allow yourself to conduct additional play-thinking until you are happy with the results.

In the third 10-minute-play-session, take your full-of-value words and ask a series of questions. What do I see happening when the value is offered? What story do I imagine hearing when the value is in place? What changes do I see after the value is offered? From this day's play-session will come your specific value proposition for #1 on your list.

If for some reason you encounter a block in any session, try the following alternatives. If the value words do not come to you, reach for anything with words on it — a magazine, a newspaper, a letter, a report, a dictionary. Let the words jump at you from the pages. Or, close your eyes and point to some place on the page. Write down all of the words you encounter.

If that process does not produce words you feel have the appropriate value, allow yourself to pay attention to words-of-the-day that are provided to you and resonate with you. Listen to the radio or television. Pay attention to billboards. Anything with words. Write the words down. What is coming to you may not feel right for the current individual or entity. In fact, the words coming through may be connected to someone below #1 on your list.

If the images of events do not come to you, pay attention to any photographs that cross your path. Imagine what is happening in the photograph. Pay attention to any interpersonal encounters you have. Capture the details of the engagement. All of this observation provides valuable, but playful, thought.

Finally, take your gathered value-words and value-events and begin to write the value proposition you want to offer to #1. At some point you will feel an AHA sensation. You may have a sentence. You may have a powerful slogan or tag line. You may have a campaign's strategic goal. The resulting proposition will feel correct to both your brain and your tummy. Moving forward to actually offering the value is now the easiest step.

Article Source: http://www.excitingdestiny.com/articles

Virginia L. McBride, The Haven Maven Founder, EPROW Images Creator, "IT'S ALL ABOUT THE THINKING" Virginia builds personalized "thinking environments" to strengthen innovative thought. Working with EPROW Images, clients develop multiple value statements. Learning to write value statements strengthens your offers. To qualify for a free 30-minute consultation, submit a "pitch" through EPROW's PAPPY program => www.eprowimages.com

Please Rate this Article

 

Not yet Rated

Click the XML Icon Above to Receive Business Articles Via RSS!
Additional Articles From - Home | Business
Sign Up for a free account or learn more.
Submit Articles
Member Login
Top Authors
Most Popular Articles
Submission Guidelines
Ezine Notifications
Article RSS Feeds
Exciting Destiny Home
Exciting Destiny's Blog
Prosperity eCourse
Find Deals on eBay...
Valerica Beaded Jewelry
Success University
SFI
Empowerism
Host4Profit
Warrior Pro
Traffic Swarm

Are you smart enough to make money online? You could be...

Click here to get your FREE copy of "Dotcomology - The Science of Making Money Online" TODAY!

Link to Us
Privacy Policy
Terms of Service
Article Directory Software
Click here to download the exact software that powers this directory for FREE. Start your own article directory today!

ExcitingDestiny.com
Money Making Secrets for the Stay at Home Internet Marketing Business
Hosted by Host4Profit
Contact | Blog | Internet Home Business Top Pick | International Success Mentoring

Powered by Article Dashboard